It’s currently the election in Norway and, like every time, number on teens (age 18 – 25) voting is dramatically low. The reason is simple: teens have other things to care about.
Frankly, listening to politics can be both confusing and boring.
I’m not a “political enthusiast”. I have chosen one or two parties I like and I stick with them. These parties focuses on things I think is important: future technology, entrepreneurship, a greener country and economy separate from the oil. Generally, the parties will do good for both me and my country, I hope.
Did I care about this when I was a teen? No.
So how can we make more teens vote? We combine two of the things that is important to teens:
– The feeling of being a part of a group
1. Creating a group
Let’s trigger the feeling of being part of a group, rather then guilt tripping as we do today.
New slogan will be: “I am a voter”
Sounds to simple? Well, the current line people use is “I have voted. Have you?”. This line pushes a statement that “I am currently more involved in the status of my country then you”. It deletes the feeling of being a part of a group and rather remind you that you haven’t done something you should. Can we remember this feeling as a teen?
If we change it to “I am a voter”, we create a “group” of voters. Teens, or humans in general, like to be part of a group – even if they don’t directly know it. It’s part of our survival instincts as humans. If you push this message with personalities teens actually care about (celebrities, sports people, musicians etc), you can maybe reach the teens.
In the same way, by using a noun instead of a verb you give more authority to the slogan. To compare it to something else, look at the difference on authority between «I blog a lot» vs «I am a blogger». The last one both sets me in a category/group and gives no question of what I do.
Have. the. damn. voting. online.
Heck, I’ve been thinking about not voting, only because I have to visit a booth and physically turn in my vote. And I live in Oslo, where these booths are everywhere and open at all hours (they aren’t 24/7, but you get the point). Think about everyone outside the big cities, where the options are more slim.
If the government really wants to make teens vote, they have to make it online.
Connect the voting with Altinn (Norwegians know what this is) and the chances of hacking or cheating gets slimmed down.