It´s getting close to September and by following tradition, Apple will host an Apple event the 10th of September. That´s *gasp* two days earlier than last year.
This is my usual response when I see a post about Apple events.
However, every time I see a post about the iPhone Mini, I get sad.
I’m also pretty certain a kitten dies. A lot of kitten dies in my posts.
It’s not that I don’t believe in the rumors. Heck, I’m 99.9% certain a cheaper iPhone will come – because they have it today. Apple just calls it iPhone 4 and iPhone 4S. By calling it iPhone 5C, they will take away the last design body (iPhone 4 and iPhone 4S) and replace it with the new iPhone 5C. This way, the supply chain can stop producing Apple’s old unit and focus on the three models: iPhone 5C, iPhone 5 and iPhone 5S. It’s basically just a logical logistic change. If a iPhone 5C doesn’t come, they will have iPhone 4S, iPhone 5 and iPhone 5S. The iPhone 4S will then not be as popular as a brand new iPhone 5C and create less demand = higher cost to produce.
So why would they add color to the iPhone 5C? There´s two things I think is important here:
Familiarity – A lot of parents have probably bought iPod Touches to their kids. By making the phone very much like the iPod Touch, it’s more lucrative for the parents to choose iPhone 5C because it gives a safe familiarity.
From kids to parents – Apple’s focus has been for a lot of years to market their products to teens and young people, so they will influence their parents to buy Apple products too. It’s much easier that way, instead of market to older people so they can «sell» to teens and young people. When is the last time you heard a teen say they needed a product because their parents used it.
The issue is that I really don’t care about the rumors before it happens. The talks about a iPhone Mini has been talked about since 2008/2009. Every year, it’s been announcement that a iPhone Mini will come. And EVERY YEAR it hasn’t. Therefor, I’m just gonna lean back and not stress about a iPhone 5C that might not show up.
I don’t have a comment field here, but I would love to hear your opinion on Twitter.